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agentis×Central Station

Property development marketing · New Zealand

Sell the development down, release after release.

A development is not one home. It is dozens of homes, sold to different buyers over many months. Agentis builds the buyer demand and works it through every release. The creative is built with Central Station. Every number is live for your whole team.

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Creative and performance, together

Central Station sets the brand. Agentis makes it perform.

A development needs two things. A brand buyers fall for, and an engine that puts it in front of the right ones. Central Station builds the first. We build the second, inside it.

Brand

Central Station

Performance

Agentis

Market response

Buyers act

What the market responds to feeds the next release

The brand world

Central Station

The identity, the renders, the film, the website. The world buyers step into. Built by Central Station, or your own creative team.

The performance layer

Agentis

Hooks, crops and short cutdowns of the film. Feed, story and carousel. A version for every kind of buyer, always on brand, tested every week.

The feedback loop

Back to the brand

What buyers actually respond to flows back, and shapes the next release’s story.

The difference

Most marketing rents attention. We build a buyer engine.

Usually
With Agentis
One ad, shown to everyone.
A different message for each kind of buyer.
A launch that goes quiet after a few weeks.
Always on, right through the sell down.
A report at the end of the month.
A live dashboard your team can open any day.
Start from zero at every stage.
Reuse the buyer list you already built.
You rent attention, then it is gone.
You keep a buyer engine that compounds.

What you get

Six things a normal launch cannot do.

Buyers before you launch

We build a waitlist and take registrations before the display suite even opens.

The right message per buyer

Investors, families, downsizers and offshore Kiwis each see their own version.

Always on, every release

The engine keeps finding buyers across the whole sell down, not just at launch.

A live dashboard

Enquiries, cost per lead and how fast each stage is selling, in real time.

Nothing starts from zero

Every buyer who engages is reused for the next release, so the work compounds.

A home for the project

Renders, floor plans and a place to register, feeding leads to your sales team.

From consent to sold out

One engine, four steps.

01

Position

Set the buyer groups, the story and the creative.

02

Build demand

Take registrations and grow a waitlist before you launch.

03

Launch and convert

Open to a warm audience and drive real enquiries.

04

Sell down

Work the list release by release, until it is sold out.

Seen, not summarised

You always know what a dollar is buying.

Cost per real enquiry

Not clicks. The true cost of a genuine buyer for your sales team.

The size of your buyer list

How many warm buyers are ready for the next release.

How fast each stage sells

Which homes and price points are moving, and which are not.

No made up case study, no vanity numbers. The dashboard shows what actually decides whether a development sells on time.

Built for every scale

From a six townhouse block to a staged apartment tower.

Apartment and mixed use
Townhouse and terrace
House and land, subdivisions
Off the plan releases
Build to rent
Retirement and lifestyle

Common questions from developers

What developers ask before they hand over a project.

Who makes the creative, you or our brand agency?

Both, by design. Central Station, or your own creative team, owns the brand world: the identity, the renders, the film and the website. Agentis builds the performance layer inside it: hooks, crops, short cutdowns and a version for every kind of buyer, always on brand. We do not replace your brand. We make it perform.

When should marketing start, before or after we break ground?

Before. The most valuable audience is the one built before launch. Even at concept or consent stage we can start taking registrations, so launch day opens to a warm waitlist instead of a cold start.

We are selling off the plan with no display suite yet. Can you still market it?

Yes. Off the plan is where early demand matters most. Renders, floor plans and a project page capture real buyer interest long before there is anything to walk through.

How do you handle different home types and price points?

As separate products. A one bedroom investor apartment and a three bedroom family townhouse are different homes for different buyers. Each gets its own targeting, creative and message, run under one project and reported in one dashboard.

What do we actually get to see?

A live dashboard for the project: enquiries, cost per real lead and how fast each stage is selling. You, and your financier if it helps, watch the sell down happen instead of waiting on a monthly report.

Do we own the buyer data?

Yes. Every buyer who engages, and every registration, stays with the project and your team. Reuse it across releases, or carry it to your next development.

agentis×Central Station

Let’s map the campaign
for your development.

Tell us about the project: the homes, the stages and the timeline. We will draft a real marketing plan for selling it down. Yours to keep, whether we work together or not.

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