121 Peary Road, Mt Eden – Driving Competition & a Pre-Auction Sale

Agentis was engaged to drive competition and maximise buyer engagement for 121 Peary Road, Mt Eden. Using strategic digital advertising and retargeting, we ensured the right buyers saw the property multiple times, leading to a highly competitive campaign and a pre-auction sale.

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Case Study

Auction

The Strategy
Our goal was to create strong demand and keep engaged buyers in the ecosystem throughout the campaign.

  • Targeted digital advertising ensured high exposure among the right buyer groups.
  • Retargeting reinforced urgency by reminding buyers about open homes and auction dates.
  • Data-driven adjustments optimised the campaign to maximise engagement.

The Outcome

  • 129,000+ Impressions (Total ad views, ensuring high visibility)
  • 50,615 Video Views (15+ seconds) (Indicating strong engagement and interest)
  • Pre-auction sale secured within 22 days due to buyer competition
  • One buyer was targeted with Agentis advertisements while overseas in Hawaii, saw the listing multiple times through retargeting, and upon returning to New Zealand, attended the open home and remained in the sales process. This demonstrates the effectiveness of sustained digital engagement, ensuring no serious buyer was lost​.

By keeping engaged buyers in the loop with targeted digital marketing, Agentis helped secure a faster sale at a strong price.

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Case Study

01/11/2024

121 Peary Road, Mt Eden – Driving Competition & a Pre-Auction Sale

Agentis was engaged to drive competition and maximise buyer engagement for 121 Peary Road, Mt Eden. Using strategic digital advertising and retargeting, we ensured the right buyers saw the property multiple times, leading to a highly competitive campaign and a pre-auction sale.