Case study · Sold at auction

On-point targeting. 7% click-through rate.

5/30 Fleet Street, Eden Terrace, Auckland

Project

5/30 Fleet Street, Eden Terrace, Auckland

Timeline

30 days on market

Category

Sold at auction

Live link

www.barfoot.co.nz/property/residential/auckland-city/eden-terrace/apartment/904600
Brass porthole window in a vivid green wall at 5/30 Fleet Street — palm trees and Eden Terrace skyline visible through the glassSold at auction

30

Days on market

106,000

Impressions

42,753

15-second video views

A modern Eden Terrace apartment going to auction. Tight targeting from day one — the campaign profiled the buyer demographic precisely and stayed disciplined about it. The result was an unusually high click-through rate of around 7% and a fast translation from online interest into real foot-traffic at the open homes. Over 106,000 impressions across the campaign window. More than 42,700 video views past the fifteen-second mark — quality engagement, not just impressions. The room filled with the right buyers; the auction landed.
“I have no idea how you made this happen, but you did — and it's more than I ever hoped for. The hits have translated into viewings — I can actually see buyers walk in, trying to match what they saw online to the spaces in person! Your targeting is spot on; I would have guessed 25–55, but focusing on 35–50 was perfect.”
— Cheryl Martin · Eden Terrace
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