Q1. Do your campaigns run through your own Facebook + Instagram profiles?
Q2. Are buyer audiences from past campaigns saved to your account for reuse?
Q3. Does each campaign start with a written, homeowner-approved strategy doc?
Q4. Are creative variants tailored to specific buyer avatars (not one-size-fits-all)?
Q5. Do you split-test multiple buyer profiles in parallel during launch?
Q6. Can your homeowners see live campaign metrics in real time?
Q7. Does spend shift across campaign phases (launch → open home → countdown)?
Q8. Do you actively retarget warm audiences during open homes and auctions?