535 Scenic Drive, Waiatarua, Auckland

A bushside Auckland home above the Waitākere Ranges, going to auction in a month. Most property marketing relies on passive exposure — listings sitting on portals, waiting for buyers. We took the other path: a proactive, multi-channel campaign that found the buyers most likely to act and stayed with them across the campaign window. Engagement built quickly. The campaign profiled distinct buyer groups — local upsizers, lifestyle-seekers leaving the central city, Auckland-Kiwis returning from offshore — and reshaped itself by what each cohort responded to. By the auction window the warm pool was deep and competition was real. Over 188,000 impressions across digital channels. More than 62,300 video views past the fifteen-second mark — buyers watching, not just scrolling. An offer landed before the scheduled auction date, driven through by multiple genuine bidders.

Multiple bidders. 188,000+ impressions.

Want a strategy
like this for your listing?

Want a strategylike this for your listing?

Want a strategy
like this for your listing?